Enterprise Worldwide

Mobile is the New Face of Engagement

Meeting moments of decision with tools for action
Originally recorded:
Date: April 9, 2013
About the Webinar

With society becoming more and more mobilized, end users are developing ever-higher expectations of mobile devices. Applications need to be convenient and have high utility. This presents a number of challenges and opportunities. Principal Analyst Ted Schadler of Forrester Research will present how "mobile is the new face of engagement" and the need for context-rich apps and smart products designed to help end-users decide and act immediately in their moments of need. AT&T’s Jim Huempfner will provide insights and material supporting how businesses can prepare for the "unintended consequences" of this emerging age of ubiquitous mobility.

Meet the Speakers
    • Ted Schadler
      Vice President, Principal Analyst serving Content & Collaboration Professionals
      Forrester Research

      Ted has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them; and the consumerization of IT.

      He is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before.

      Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

    • Jim Huempfner
      Vice President, Industries Solutions Practice

      Jim presently serves as Vice President in the Industries Solutions Practice and Mobility Platforms for AT&T. Jim’s professional experience as strategic management executive has focused on enterprise development and deployment of process improvement, product innovation, technology integration, and transformational ideation.

      He has an extensive background in developing dynamic enterprise mobility solutions, instituting organizational transformational business process improvements, and leading marketplace execution of world-class sales force / field service force automation capabilities.

      Jim has an MBA in Marketing from Loyola College in Maryland and Bachelors of Science in Business Management from George Mason University.

Register for the Webinar

Please fill out the fields below to register for our webinar event!


  • *1. Does your firm currently have a mobile strategy?
  • *2. How prepared is your business to respond to exploding mobile activity?